Empathy Map Template

Understand Users on a Deeper Level with Our Downloadable Empathy Map Template

An empathy map helps you visualize what your users experience—beyond just their actions. It’s a quick, effective way to build empathy and align your team around user needs.

This template includes:

• Says – What your user is vocalizing

• Thinks – What’s on their mind but not always shared

• Does – How they behave and interact

• Feels – Their emotions and moods

• Pain – Their challenges and frustrations

• Gain – What success looks like to them

Download the template and get closer to your users.